Like most adults, I now drink coffee. But like most accidental adults, I can’t fully commit to even this simplest of adult activities. Nope. For me, it’s decaf with a couple of ice cubes to water it down just a bit.
As I grabbed my “decaf of the day” this morning, I noticed my local coffee shop has launched a new marketing campaign that includes several motivational or inspirational slogans. Of course this one jumped out at me:
“Grow older without growing up.”
I couldn’t have said it better. Well actually, I hope I have . . . otherwise I’ve just wasted three and a half years of my life writing 50,000 words for my 223-page book. My point is, I was pleasantly surprised to see that their marketing slogan reaffirms my life’s mantra: “You can act your age without losing your cool.”
So let’s keep spreading that message.
Hey coffee shop! Here’s another one for your next campaign. “You don’t have to sell out to grow up.” Consider it a freebie, too. Just make sure you keep pouring my coffee from the orange pot designated “decaf” for adult lightweights like me.